SECTION I
INTRODUCTION
PACKAGE & LABEL DESIGN
The Showcase of Your Product
Elevate your products with package designs that grab attention and proudly display what’s to be found inside, while reflecting that which makes your brand special.
As the container that holds your product, packaging keeps the contents safe, while ideally adding to its appeal. Your package design should instantly inform what your product is, invite the customer to get closer, and initiate the experience of becoming your customer.
A label is the decorated wrapper on your products or packaging, showing off your branding and sharing key information. Labels are meant to get the point across in a glance, while priming recognition and trust. They’re the piece that will make your product feel complete and ready for market.
Packaging and labels both hold the ability to turn everyday products into irresistible items.
At Rylew Design Co. I offer fully custom, handcrafted designs that edge out other options. With 20 years of experience, I create packaging and label designs with a unique approach that will stand out amidst countless products that are available.
SECTION II
UTILITY
How Package Design Functions
Packaging or labels often serve as the first impression, grabbing attention and reflecting the product in an instant. They connect your brand to customers, with the potential to leave a mark that lasts beyond the store shelf.
A baker’s custom pastry box looks as good as the treats found inside, promising quality before the first bite.
A condiment bottle’s packaging, paired with its sharp label, speaks culture and authenticity to picky shoppers.
A boutique’s product tag helps a purchase feel like a true keepsake.
These pieces don’t just protect or inform—they create an experience that builds connection and brand loyalty.
Unlike digital graphics, packaging and labels are physical and hands-on, letting customers see and feel your brand. They are tokens of your presence, whether on a busy retail shelf or in an unboxing video online. Every maker deserves designs that lift their products up with attention to detail, turning a simple sale into a devoted customer.
SECTION III
PHILOSOPHY
My Approach to Package & Label Design
Store-bought templates or mass-produced packaging often fall flat, blending into a crowded marketplace. My approach is oriented around understanding your brand and goals, then building designs that fit your products like a glove with clear, practical results.
The packaging and labels that I design are:
Distinctive – Built from what makes your product unique, drawn out through straightforward discussion.
Artisanal – Combining smart layouts with a timeless sense of sophistication.
Compelling – Made to appeal to customers’ senses and stick in their minds.
I dive into your project, whether it’s a snazzy beverage label that feels true to its roots or a smart retail box that pops on the shelf. Every design is hands-on—meticulous placement, hierarchy of information, colors picked with intention—to make your product feel like something special.
My one-man process allows for fair pricing, full commitment, and an easy back-and-forth that turns your ideas into something real.
SECTION IV
IMPLEMENTATION
What Packaging Encompasses
Your packaging can be whatever your product calls for, but some common packages and labeling includes:
Product boxes for retail goods, that balance strength with sharp looks.
Bottles, cans or jars with custom wraps for liquids, that boost shelf appeal.
Bags or pouches for food or merchandise, that mix function with style.
Labels that show essential details, ingredients, and more, that keep things crystal clear.
Tags or seals for a refined finish, that make unboxing feel special.
Sustainable packaging options that promote eco-friendly values.
These pieces can be as simple or detailed as your project may call for, designed to exude your brand’s character and your product’s purpose.
SECTION V
SIGNIFICANCE
The Importance of Package Design
Packaging and labels turn your products into spectacles, sparking buyers’ interests.
A preserve maker’s jar, wrapped in a delightful label, grabs attention at a farmer’s market and pulls in new customers.
A beauty product’s sleek packaging, feels valuable and trend setting to browsing shoppers.
A wedding favor’s custom tag, marked with a monogrammed seal, touches your guests’ hearts with its thoughtfulness.
These examples show how packaging and labels boost a product’s appeal, making it a clear reflection of quality and character.
My designs are built with this impact in mind, ensuring that every piece fits your brand perfectly and sells the products greatest attributes. With a focus on excellence and accuracy, I create packaging that imprints upon its viewers, setting your products apart in any market.
QUESTIONS & ANSWERS
SECTION VI
Why Rylew Design Co. for package & label designs?
Why choose custom packaging over standard options?
Stock packaging and template labels often blend into the background, lacking a clear personality and emphasis on important product characteristics. I craft custom designs that show off your brand and the specific product, ensuring the packaging grabs the right kind of attention and moves sales.
What’s the value of professional packaging and labels?
Well-made designs boost product appeal, build customer trust, and strengthen your brand’s aesthetic. My work delivers that instant and lasting impact, giving you a hands-on edge in a crowded market at a fraction of agency costs.
What’s the package or label design process like?
We’ll talk through your ideas, setting clear timelines and costs to shape your designs. I offer a flexible process, making sure your package designs are created true to your brand and built for your success.
Are custom package designs affordable?
I am of the opinion that quality design should be within reach for everyone. That’s why I offer fair pricing tailored to your project, quoted upfront right after we talk details and budget. What pleases me is delivering top-notch value whether you are a business, craftperson, or putting on an event.
SECTION VII
INVITATION
Unbox Your Perfect Package Design
Ensure products rise to the top with packaging that grabs attention…
From launching a new product line to leveling up an existing one, I’m here to craft designs that make your goods impossible to miss. It starts with a simple chat, digging into your details, and ends with packaging and labels that are handmade just for you.