Apparel and Merch Design

Carry over your branding onto items that people use and wear every day.

Apparel and merchandise allow your brand to exist beyond traditional touchpoints. I design wearable goods and accessories that feel considerate, consistent, and appropriate for real use—supporting recognition while maintaining the integrity of your visual identity.

How Apparel + Merch Provide a Solution

When apparel or merchandise is treated as an afterthought, it often feels disconnected from the brand. Inconsistent graphics, poor placement, or mismatched styles can weaken perception rather than reinforce it.

Clever merchandise creates continuity. It ensures branded goods feel intentional, usable, and aligned—whether worn by staff, sold to customers, or distributed as part of an event or campaign.

What’s Included

Apparel and merchandise projects are scoped to ensure designs translate well across materials, formats, and production methods.

Deliverables may include:

• Apparel graphics for shirts, hats, and outerwear

• Merchandise artwork for items such as bags, mugs, stickers, or reusable goods

• Layout and placement considerations for different products

• Production-ready artwork prepared for printing or embroidery

How Signage Fits Into a Cohesive Brand System

Apparel and merchandise are most effective when they reflect the same visual logic as the rest of the brand. Typography, color, and graphic elements should feel familiar—whether seen on a shirt, a package, or a website.

My approach ensures merchandise echoes the broader brand system in a creative way, allowing new items to be introduced that people want to wear and carry, and they don’t dilute recognition or consistency.